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In recent days, any form of advocacy — at least in these parts — has become almost synonymous to one thing: political gimmickry. Almost always, behind each supposed advocacy group is one trapo with an ambition to further his/her political career. Thanks to political PR groups, these premature campaign materials take Filipinos as pea-brained nimwits bereft of the slightest sense of logic.

This ad, for example, has been appearing on primetime spots on TV for quite a bit now.

Notwithstanding its vagueness and sheer lack of clarity, all that’s in it are loser celebrities and some priest reciting inanities. It doesn’t help that its website doesn’t offer anything substantive either. Maybe, just maybe, people behind this movement can do everybody a favor by not just reciting, but actually doing this:

Ako Mismo

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